The Wonderful, Advanced Spring Water Site 66

Bling H2O sits in a narrow, unusual corner of the bottled water market. It is not bought because someone is thirsty at a gas station and wants the cheapest cold bottle on the shelf. It is bought, more often than not, because the bottle itself has become part of the experience. Frosted glass, Swarovski crystal accents, luxury branding, and a price point that can make ordinary bottled water look almost shy by comparison, all of that tends to pull attention away from the water